Hi, I’m Jen.
Insight-driven, award-winning Account
& Strategy Supervisor with 10+ years of experience leading integrated campaigns for the world’s top brands.
Impact
Connect market insights, consumer behaviors, and business problems into clear, actionable direction.
Partner with senior marketing leaders to shape brand platforms, launches, and campaigns that drive growth.
Link strategy to creative across channels, using research and analytics to define campaign architecture in fast-moving markets.
Lead global teams, budgets, briefings, productions, and timelines.
Solve creative problems and manage complex, fast-turn initiatives.
Move work forward, navigating internal politics.
Build lasting client relationships and push work that resonates with culture and delivers measurable business results.
The Work
Domino’s Emergency Pizza
Domino’s reimagined the typical BOGO deal, offering customers a free pizza when they needed it most.
“Emergency Pizza performed better than any Buy One, Get One Free I've done in my career.”
- Russell Weiner, Domino’s CEO
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Increase sales & drive Domino’s Rewards program sign-ups.
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9.25M redemptions
2M loyalty sign-ups
2.5B earned media impressions
2.8% increase in same-store sales, Q4 2023
5.8% increase in same-store sales, Q1 2024
+420K QR scans on the Emergency Pizza box
2.4M site visits
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Led strategy & creative development with Domino’s C-Suite
Developed strategy for 360 Student Loans extension
Led TV production & post-production
Developed press strategy & press release with PR team
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Pizza is the most universal pick-me-up there is… especially free pizza.
Domino’s MOREflation
Shrinkflation is everywhere. So, Domino’s responds by doing the exact opposite.
“Domino’s MOREflation deal is yet another way the brand is delivering renowned value, when it matters most.”
- Joe Jordan, Domino’s COO & President, U.S.
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Identified consumer tension through social listening
Wrote business strategy & created pitch deck for Domino’s global C-Suite
Analyzed testing results for optimization
Led TV production
Trafficked work to go live
(All within 7 weeks)
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Consumers are fed up with getting less for more.
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Increase sales during a downturn in the QSR category.
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20-30 incremental orders per store per week
$400 - $600 estimated incremental sales per store per week
260M reach
1.65B earned media impressions
$2.4M in earned media value
Domino’s Global Brand Refresh
First brand refresh in 13 years.
New tagline, packaging, .com, app, in-store, employee uniforms, typography, colors, music, and jingle featuring Shaboozey.
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Wrote strategy and led creative development
Shaped storytelling for tagline presentation for Domino’s leadership
Created launch plan & production workflow
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Make every aspect of the brand as craveable as what's inside the box.
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Generate buzz and modernize the brand with GenZA.
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98.7% net positive sentiment
3.6B total earned reach
2.34K media mentions
$33.3M advertising value earned
+3.7% same-store sales, Q4 2025
Silver, Campaign of the Year: Integrated, 2026 AgeAge Small Agency Awards
Domino’s Pinpoint Delivery
Get pizza delivered almost anywhere with the drop of a pin in the Domino’s app.
“Delivery innovation... is the core of who we are, so we're thrilled to give customers this new delivery option by allowing them to receive their order nearly anywhere just with the drop of a pin on our app.”
- Russell Weiner, Domino’s CEO
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Developed 360 / social / influencer strategy
Supported 360 campaign design development
Led TV & post-production
Developed press strategy & press release with PR team
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Every day, pizza deliveries create magical moments for thousands of people across the country.
But every delivery is limited by the same thing: a physical address.
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Increase sales and app downloads.
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+48K Pinpoint Delivery orders placed
1.1B earned media impressions
Drove a significant amount of new app downloads
Toyota Start Your Impossible
Evolving from an automotive company to a mobility company.
Toyota’s first-ever global campaign, partnering with the International Olympic Committee and the International Paralympic Committee.
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Supported development across 10 TV productions.
Key point of contact between agency & Olympic/Paralympic Committees
Led strategic, creative development, & production of over 4,000 digital banners.
Managed print & OOH creative production.
Supported transcreation of over 1,500 TV assets for 27 markets in 21 languages.
Supported development of global campaign toolkit to drive market adoption.
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Freedom of movement is a human right. Toyota is here to tear down barriers and ensure mobility for all. When we are free to move, anything is possible.
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Enhance Toyota’s brand equity.
Shift perceptions from a car brand to a global icon of innovation and human progress through mobility. -
18.5B Media Impressions
6.5M site visits
Over 60% tagline awareness across core countries
11% share increase during the campaign
8% average increase in perceptions as a leader in mobility
Claritin Outsideologist
Helping kids discover the amazingly weird things right outside their door.
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Supported strategic & creative development.
Developed global campaign toolkit to drive market adoption.
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Kids think playing outside is boring. On average, they spend less than 8 minutes outside per day.
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Create a program that changes kids perceptions on the outside & makes them want to play outdoors.
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After campaign exposure, 66% of kids now think playing outside is fun
20.95M engagements on Meta, including 77% engagements from teachers
18% VTR, +2.6% lift in favorability & +5.1% lift in recall
31K Pinterest saves and 219K clicks